Inevitably, I have students who show up to my class on the first day of school telling me what they want to do for The Twenty Percent Project. “I want to write a novel. I’ve always wanted to write a novel. I’ve tried several times to write a novel, but now I have the chance to do it for a class and I think I can do it. Can I write a novel?” “Yes, a novel is a great Twenty Percent Project. Start thinking about who your audience is, so you can interview them before you begin writing.” “I always wanted to build a website.” “Good. What kind of website.” “A website for teenagers.” “Better. You know that audience better than I do, so you would be well suited for that. Is this a website for all teenagers?” “A website for teenagers who want to raise chickens.” “Yes. Run with it.” What’s so great about a website for teenagers who want to raise chickens is that it has a niche audience. Before the internet, media producers had to reach the broadest audience possible in ...